OTT platform has become the talk of the town. They bring you crisp content and high-quality videos for entertainment and educational purposes. This web-based platform streams original content and movies that keep you glued to the screen for hours and, in most cases, drives you to binge-watching by finishing the episodes of the series on a cliffhanger. The introduction of the OTT platform has outcasted the conventional entertainment media sources like theatres, cable connection for television, etc. Unlike the traditional way of watching movies or series, where we had to adhere to their streaming schedules, OTT platforms give you the impetus to watch your favorite content at your own convince.
OTT Platform – What Is It?
OTT platform, also known as the Over-The-Top platform, is a web-based entertainment platform offered directly to the viewer. It is a new way of delivering entertainment content, like movies and web series, using the internet. Various service providers like Netflix, Hotstar, and Amazon Prime Video provide OTT content at a monthly charge. The platform is accessible over Mobile OTT devices, personal computers, and connected TV devices.
How The OTT Platform Changed The Entertainment Game
Bypassing the conventional way of delivering video content that uses satellite, broadcast, and cable, the OTT platform has emerged as the most-used platform today by providing online, online, or streaming TV content. It has changed the game of the entertainment industry by providing features and services with unlimited streaming. So let’s look at the key features and services that changed the course of its destiny.
1) Multi-platform Services:
OTT platform provides versatility in accessibility features not provided by conventional mass media. You can access the content over mobile devices, laptops, desktops, smart TV, etc. if you have an internet connection. This feature is handy when you want to kill time at train stations or airport lounges. One of the best features platforms like Netflix and Amazon Prime Video provides is downloading and watching videos when you don’t have an internet connection. If you commute a long distance to your office and you have poor internet service, you can utilize this feature to watch movies, your favorite series, etc., on your smartphone. However, there is no such download option in conventional mass media services.
2) Cost-Effective Services:
OTT platform provides original content and non-stop entertainment at an affordable monthly subscription. In addition, you can access international shows, movies, and live sports telecasts on the go. Unlike cable operator services that used to charge an exorbitant price to provide limited entertainment, OTT platforms streaming is unlimited and economical. It also offers you a broad spectrum of Genres to choose from without charging extra. Moreover, with high-speed internet and an affordable monthly or yearly subscription, non-stop entertainment is just one tap away.
3) Top-Notch Audio And Video Quality:
One of the best features of an OTT platform is that it provides the best quality streaming of audio and video services. However, this quality is adjustable as per your liking and internet connectivity. OTT platforms provide high-definition streaming of audio-visual experience with the highest video quality, going to 4K, and also support Dolby Vision and HDR 10. In traditional mass media, there was no such streaming option. You have to adjust to the poor quality of audio and video services as broadcasted.
4) Multiple Genres:
OTT platform provides a plethora of movies and web content based on multiple genres. Movie or web series genres are thematic classification based on the narrative and stylistic elements on which a movie or series are based. Primary movie genres include comedy, drama, fantasy, science fiction, sports, thriller, crime, horror, adventure, musicals, mystery, and western. In addition, an OTT platform provides movies and web series of multiple genres from across the globe on a single platform. However, traditional media has no option to change the streaming or broadcasting genres. So, whether you are a science fiction movie fan or a crime frenzy fan of movies, OTT platforms provide you with all in one go. You just have to choose and start watching.
5) Original Content:
Unlike conventional media, OTT platforms like HBO, Hot Star, Amazon prime, etc., offer original content. Original content means movies and series that are exclusive to an OTT platform. For instance, “The Marvelous Mrs. Maisel” is the original content of Amazon Prime Videos; hence, it is available only on that platform. Just a nominal subscription fee and you are all set to have access to that platform’s original content.
Conclusion:
As we are moving ahead hand in hand with technology, our ways of entertainment have changed. From being glued to our TV for entertainment purposes to watching it on the go, technology has evolved a lot. New forms of entertainment, like OTT platforms, have replaced the old ways of entertainment, i.e., cable TVs, etc. Now we don’t have to stick to the service provider’s schedule to watch movies or series. Instead, we can watch it whenever and wherever we want cost-effectively. Unlike conventional social media, OTT platforms provide high-quality audio-visual streaming that turns entertainment into a more enjoyable experience. All these feature has made OTT platforms an emerging winner in the entertainment world.